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Clarify Your Marketing Message to Attract More of the Right People AND Convert Them into High Paying Clients
June 30th & July 1st from 10:00am – 4:00pm PT
(Only 40 virtual spots available)
Having the Greatest Program in the World Means Nothing if You Can’t Communicate Why Your Audience Should Pay for It.
If your marketing message doesn’t clearly show them why you’re the best fit to help them…
And it doesn’t clearly show them why your strategy & skillset is uniquely perfect for their situation…
And it doesn’t illustrate the path of going from where they are to where they want to be (with you and your program as the guide to their journey)…
Why would they pay to work with you?
There are hundreds if not thousands of people who do something “kinda like” what you do.
And without a crystal clear message that reveals the TRUTH – that your value is desperately needed in the lives of your soulmate client…
They will continue to choose someone else.
You’re incredible at what you do and too heartfelt in your desire to create impact to continue letting this be the case.
It’s not only a disservice to you but also your clients, so idly standing by to continue watching this isn’t an option…
Not when your genius is just aching to serve more people.
————-
But don’t worry, you are not at all alone.
One of the most frustrating realities of being a small business owner who isn’t consistently generating multiple 5-figures in revenue each month is…
Not knowing the EXACT message that activates your audience’s desire to convert themselves into high paying clients.
It’s a problem that undermines the confidence of many experts who’ve worked on their messaging and marketing, yet continue to feel like it’s just not working like it should.
It’s a haunting feeling – when something is “off” even though all of the “right” things are there…
Like there’s some mystical, unknown thing that needs to happen to finally cross the threshold that is success…
That something is a Unique Message.
And the key to uncovering YOUR Unique Message is as simple as..
- Understanding the core problem your audience struggles with…
- Communicating how you’re the best at solving that problem…
- Building a 5-part marketing system to consistently remind them your expertise is the key to solving their problem…
That’s it.
Now, let’s not confuse the word ‘simple,’ with the word, ‘easy,’ because they’re not the same thing.
But with a proven process to develop a unique message that has been tested and successfully applied by thousands of entrepreneurs …
A team of consultants who’ve built their own successful business(es) available to provide real time insight, feedback and guidance…
And dedicated work sprints to integrate newly developed messaging into your business…
Let’s just say that it can be a whole lot easi-ER.
Clarify Your Marketing Message to Attract MORE People Who Can’t Help But Spend Their Hard Earned Money With You
Here’s what we’ll achieve together during this course:
1.
Clarify the core problem your audience struggles with.
2.
Define what makes your business incredibly attractive to your audience.
In these overcrowded internet streets, being seen as having a unique solution is key to attracting the dream clients you desire.
3.
Align your message with the values you stand for.
4.
Identify the stories that demonstrate your professional expertise & life experiences.
5.
A 5-part marketing strategy to consistently & confidently share your unique message.
Finally, we bring it all together with an action plan to draw your audience to the edge of their seat, excitedly waiting for the opportunity to work with you.
6.
BONUS:
At the end of this course you’ll not only be able to powerfully communicate your unique value…
But you’ll also be equipped with tangible strategies, structures & systems such as:
A StoryBank full of the right stories to build your authority, instantly establishing credibility with your audience…
A plug & play 30-day social plan to turn your social channels into consistent sources of lead generation and sales conversions…
The power words and phrases unique to your business that will help you consistently and confidently share what you do…
A high converting method to get your audience sending you DM’s that ask about how they can work with you….
A map that identifies the 5-part marketing strategy to build a lean, effective marketing funnel…
Plus so much more…
Our proprietary messaging system is the same that 7 & 8-figure women leaders have used as a cornerstone of their success.
The same can happen for you.
Unique Message Model Workshop
$97
June 30th & July 1st from 10:00am – 1:00pm PT / 1:00 – 4:00pm ET
- 6-hours of training
- A replay of all training content
- One (1) Archetype Influence Mix license
- A workbook to store all breakthrough moments
- A 45min, 1:1 call after the workshop to dig into your business strategy
(Limited to 40 attendees)
Pop Quiz: Does your Audience Understand the Words That Are Coming Out of Your Mouth?
Yes, that was a bad attempt at a Rush Hour reference – but it doesn’t change the question.
If you can’t say with complete certainty your audience understands EXACTLY what you do and EXACTLY why you’re essential to their growth…
Then they don’t.
See, there’s a very common problem every single expert suffers from when it comes to their message…
We call it “Smarty-Pants Syndrome.”
Basically, experts understand what they do at a PhD level. But their audience understands what they do at a kindergarten level.
There’s a huge disconnect between the words leaving the expert’s mouth and the words their audience actually hear & read.
So, what happens?
Highly skilled experts work their buns off writing emails, webinars, social media content, blog posts, workshops, sales pages and challenges.
They put all of their heart and soul and existence into creating these assets, knowing once they share it they’ll attract new leads and convert new clients…
Except it falls flat.
So they try again. They re-do everything, making a new set of content, dropping every bit of passion they have into their copy…
And it falls flat – again.
They do this over and over and over again until they reach a breaking point, telling themselves, “No one is responding to what I’m doing – I must suck.”
(Ever struggle with Imposter Syndrome? Well, you’re not alone.)
Basically, the content you’re sharing is confusing your audience.
And guess what? Confused people don’t buy.
In fact, confused people are repelled from spending money, because…
They don’t believe you understand their problem…
Which means they don’t understand that you can solve their problem…
Which means they have no reason to spend money with you.
Which is why the Unique Message Model was created.
This framework was built as a guide for experts to pinpoint the core message that will turn complete strangers into raving clients.
Using this framework, we’ve helped our clients to generate more than $82 million in new money since 2018.
Every single expert who has found massive success in the online world has one thing in common – communicating why their ability to solve their audience’s problem is different from everyone elses.
They’re not extreme extroverts…
Or the most tech savvy…
Or hold the most degrees…
OR do the most livestreams on social media.
They’re simply really good at communicating their understanding of the core problem their audience struggles with and why their approach is the best option to solve that problem.
With a unique message in hand and a 5-part marketing strategy to put that message in front of more people, you’ll find that getting a bunch of people to spend thousands of dollars with you is actually really simple.
TL;DR?
Say bye bye to angst, overwhelm and anxiety, because you’re about to have a unique message that will show people why they need to spend a whole lotta money with you.
(limited to 25 in-person attendees)
Meet The Creator of the Unique Message Model Workshop
Jennifer Kem
Forbes’ #1 Brand Strategist and Business Coach to some of the most successful online experts who create massive offline impact.
Hey there, I’m Jennifer Kem.
My friends call me Jen, Jen Kem, Jenny from the Block and at times JK (which definitely doesn’t stand for “just kidding” because I take your time and business very seriously) – feel free to pick your favorite. ?
My company guides experts to clarify their Unique Message, leveraging its magic to attract and convert the right people, by leading them through a 5-part marketing plan that strategically drops tasty breadcrumbs until they’re drooling with desire to become a client.
Because, let it be clear, what you provide is the cure to the deepest problem your audience is struggling with.
However, until they’re aware you exist and have the solution they need, they will continue to be metaphorically starved – which just isn’t fun for anyone. ?
Until they’re aware you exist and have the solution they need, they will continue to be metaphorically dehydrated.
And if there was ever a time to showcase your expertise THIS is that time.
“You mean on the tail end of a pandemic when everyone’s concerned about the economy?”
“You mean in a time of civil unrest when people are more divided than ever?”
“You mean with the looming threat of Cancel Culture coming after me for sharing my most authentic thoughts?!”
Yes, yes, and yes.
While the world is gloom and doom (with a new world ending event, like, every other week), the online education & development space is growing at an exponential rate.
Which means it’s time to extract, reveal, and leverage YOUR secret sauce to connect with and help as many people as possible.
Your gifts are needed, and there are a group of people ready and willing to pay a lot of money for it…
If only they knew who you were AND understood exactly how you can help them.
Between March 2020 and June 2022 my clients have collectively made $42,713,861.63 in new money.
And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”
It’s because they got really good at talking about what makes their expertise unique and putting it in front of the right people over and over again…
Something you’ll begin doing the day after the Unique Message Model Workshop.
Take a moment to let that sink in.
…
…
…
Over the course of 6-hours, you’re going to develop the core message, strategic 5-part marketing plan and offers that will turn complete strangers into raving, high paying clients.
Sounds like the support you’ve been looking for?
Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem to have).
(limited to 40 virtual attendees)
Specific. Compelling. Unique.
Three words to describe your message after this workshop
Wash. Rinse. Repeat.
It’s important to understand that shining bright as the exceptional, badass, expert unicorn you really are, is about focusing only on what makes the right strangers know, like, trust and buy from you.
By the end of our time together, you’ll have a specific marketing plan in place that puts your unique message in front of the right strangers while wasting as little time and money as possible.
Yeah, you read that right.
Here’s what we’ll achieve together during this course:
1.
Clarify the core problem your audience struggles with.
2.
Define what makes your business incredibly attractive to your audience.
3.
Align your message with the values you stand for.
4.
Identify the stories that demonstrate your professional expertise & life experiences.
5.
A 5-part marketing strategy to consistently & confidently share your unique message.
Finally, we bring it all together with an action plan to draw your audience to the edge of their seat, excitedly waiting for the opportunity to work with you.
6.
BONUS:
At the end of this workshop you’ll not only be able to powerfully communicate your unique value…
But you’ll also be equipped with tangible strategies, structures & systems such as:
A StoryBank full of the right stories to build your authority, instantly establishing credibility with your audience…
A plug & play 30-day social plan to turn your social channels into consistent sources of lead generation and sales conversions…
The power words and phrases unique to your business that will help you consistently and confidently share what you do…
A high converting method to get your audience sending you DM’s that ask about how they can work with you….
A map that identifies the 5-part marketing strategy to build a lean, effective marketing funnel…
Plus so much more…
Our proprietary messaging system is the same that 7 & 8-figure women leaders have used as a cornerstone of their success.
The same can happen for you.
Unique Message Model Workshop
$97
June 30th & July 1st from 10:00am – 1:00pm PT / 1:00 – 4:00pm ET
- 6-hours of training
- A replay of all training content
- One (1) Archetype Influence Mix license
- A workbook to store all breakthrough moments
- A 45min, 1:1 call after the workshop to dig into your business strategy
(Limited to 40 attendees)
FAQ
What will I actually be getting out of this training?
What’s an “expert-based online business?”
I’ve taken {insert big name course here}. Do I really need the Unique Message Model?
Do I already need to have a website or a social media profile on every platform?
Is this event just for new(ish) entrepreneurs?
Absolutely not. This process has helped 6, 7, 8 & 9 figure companies make insane amounts of money.
Will this work for me if I’m already making 6-figures or more in my business?
What if I have a product-based or e-commerce business?
- Maybe. If your business is only staying in physical products then this is not an ideal fit for your needs.
- However if your goal is to combine products with your professional experience to create a result, then this will work.
- Examples of this include:
- Being a reiki practitioner who sells crystal to lengthen results from energy work
- Being a confidence coach who sell lipstick as a tool to remind clients they’re confident
- Being a knitting facilitator who sells yarn & knitting templates to help clients practice their technique
- Being a yoga instructor who sells guided meditations to provide clients opportunities to clear their energy between sessions
Is this training only for coaches or online businesses?
Nope. This training is for any expert-based business owner who wants to develop the messaging, marketing & offer that will turn the right strangers into raving clients.
How much time should I set aside for this course?
Will I have lifetime access?
Do I have to be tech-savvy to succeed with this training?
(limited to 20 in-person attendees)
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